Google is the most popular search engine so working with them is a slam dunk. The process however is ever changing. Their policies and directions change frequently. So while the Google Business Page, which is being renamed in some cases, is free putting the right words into all the areas need to be precise. Precise so that your future clients find you, your page comes up and people do business with you.
Below are questions we get asked often, as well as ones we have heard during various summits and such.
No, the Google Business Page is updated with the content you add. Things like Events, New Products, News Items.
No. As of the pandemic many folks work out of their homes and do not want to list their address. This is now allowed. That said, an address for many services is a benefit s teaming up with a location is a good thing.
There are basically six parts to a Google Business Page: Your main category, description of your company(what you do), hours & location. services, products, and Google reviews. Each of these has their parts which need to be completed correctly to have Google do its magic for you are no charge by the way.
Yes, Google makes that available for anyone. You need to however be a real entity. They will verify your presence in one of a few ways, more than likely a post card.
As with any review services you will get some odd ones, BUT Google by far leads the effort in making sure reviews get posted quickly and problems resolve just as quick.
If you have all your information on your business, descriptions of your products (including photos), descriptions of your services, pricing, pages where you want folks to go to buy or get information not long. But each one of these mentioned items will be needed, even if it is the same page.
from Google…
Benefits of using a Business Profile
Alas Google does not automatically delete inactive accounts. You can always put your business on hold, or temporary hold. That said many businesses in the past years just let their businesses go, as well as the listing. Always call if possible to verify.